Discover WonderBra. Through its remarkable journey embarked on 85 years ago,  WonderBra has been an unwavering companion in defining the curves of confidence, the contours of fit and comfort and the spirit of iconic femininity.Discover WonderBra. Through its remarkable journey embarked on 85 years ago,  WonderBra has been an unwavering companion in defining the curves of confidence, the contours of fit and comfort and the spirit of iconic femininity.
This unstoppable legacy is a testament to our commitment 
to empowering women, shaping the lingerie industry and creating
moments of enduring style since our inception in 1939.This unstoppable legacy is a testament to our commitment 
to empowering women, shaping the lingerie industry and creating
moments of enduring style since our inception in 1939.
Threads of wonder. Step into the essence of WonderBra, where we celebrate diversity, champion sustainability and develop innovations in comfort and style.  Celebrating diversity. We celebrate every unique individual and body type, fostering a culture of cThreads of wonder. Step into the essence of WonderBra, where we celebrate diversity, champion sustainability and develop innovations in comfort and style.  Celebrating diversity. We celebrate every unique individual and body type, fostering a culture of c
HERITAGE & EVOLUTION. Founded in a Montreal atelier in 1939, 
WonderBra's 85-year legacy weaves a story of iconic comfort, 
fearless innovation and an unstoppable commitment 
to the diverse beauty of women.   With a journey that spans continents and cultuHERITAGE & EVOLUTION. Founded in a Montreal atelier in 1939, 
WonderBra's 85-year legacy weaves a story of iconic comfort, 
fearless innovation and an unstoppable commitment 
to the diverse beauty of women.   With a journey that spans continents and cultu
Eco-commitment. Explore our journey into sustainability – embracing a greener future, one bra at a time. Learn more about WonderBra's strides toward a more sustainable future.Eco-commitment. Explore our journey into sustainability – embracing a greener future, one bra at a time. Learn more about WonderBra's strides toward a more sustainable future.
Social Impact
& COMMUNITY. At WonderBra, uplifting doesn't just refer to our bras — 
we're committed to uplifting communities. We believe in the transformative power of collective action for a brighter future. Read more about our social causes and initiatSocial Impact
& COMMUNITY. At WonderBra, uplifting doesn't just refer to our bras — 
we're committed to uplifting communities. We believe in the transformative power of collective action for a brighter future. Read more about our social causes and initiat
At WonderBra, uplifting doesn't just refer to our bras — 
we're committed to uplifting communities. We believe in the transformative power of collective action for a brighter future.At WonderBra, uplifting doesn't just refer to our bras — 
we're committed to uplifting communities. We believe in the transformative power of collective action for a brighter future.
As we celebrate 85 years. WonderBra's journey is a testament to its unstoppable commitment to quality, comfort and positive change.As we celebrate 85 years. WonderBra's journey is a testament to its unstoppable commitment to quality, comfort and positive change.

RECEIVE 15% OFF YOUR FIRST PURCHASE

Join the WonderBra Collective Today
New Icon

First Look at
New Arrivals

VIP Icon

Early Access
to Promotions

Offer Icon

Exclusive
Offers

Bra Fit Tips Icon

Bra Fit
Tips

Subscribe Now
© 2022 Hanesbrands Inc. All rights reserved. Playtex is a registered trademark used under license.